Friday, January 16, 2009

It Is Not Really How You Do It...

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Well actually folks, folks in this regard being huge companies, it does matter how you do it. If you mess up and understand, if only for a moment that it was your fault then it is fully on your hands to take responsibility and correctly apologize to your tribe. Be as real as possible because in the end that is all we, the user care about. One of the best letters concerning this dire matter was written by the CEO of Hulu, Jason Kilar.

Apparently Hulu axed their entire It's Always Sunny in Philadelphia content making everyone who has ever watched the show through the awesomeness that is the Hulu service a little po'ed. Hulu did this without a note to the users or a warning that the content would be removed at a set time in the future. People raised a stink and demanded some type of exclamation and who better to deliver it then the CEO. It just seems lie CEOs still love to sit back and bury small holes in their mountains of money in order to hide from their users. Seeing a CEO accomplish a problem with a letter of apology is not only warm and cuddly but it shows that perhaps things are officially changing within the world of CEOs (especially those involved in newer startups). Another man who hits these problems in a refreshing yet still completely professional manner is host of Wine Library TV, Gary Vaynerchuck (I spelled it right on the first try, huzzah). Gary understands, maybe more then all of us why people like to see the real side of human beings.

Remember, to be completely true to your tribe and don't for once think that this comes easy. People need to work at it every day, devising ways to implement themselves into their community and how to do it in an effective and pleasing way. Never slack and always hustle, peace y'all!